Reporting one disastrous quarter after another in recent times, Sprint Nextel finally changed its top leadership last month, hiring telecom vet Dan Hesse. Hesse has wasted no time in starting to streamline the beleaguered company, announcing thousands of layoffs just a few weeks ago.Then, last week came the dirty work -- canning executives that have been present during the fall of Sprint Nextel during 2007. CFO Paul Saleh -- the former interim CEO -- was booted out, as are Chief Marketing Officer Tim Kelly and Sales Chief Mark Angelino. Sprint's marketing has been the target of pundits for quite some time, even with the recently "Sprint Ahead" corporate message that seems to go over the heads of most consumers based from what I have seen. It's a great message -- but entirely too complicated for the average wireless customer to understand.
Kelly was a longtime Sprint employee, while Saleh and Angelino were Nextel veterans. Hesse is doing what Michael Dell did a year ago when he took over control of the company he founded -- bring in a ton of new blood. It's too early to see what Hesse will do to revive Sprint with a bunch of new top managers, but whatever moves he makes will surely place Sprint in better competitive position than where it rests now, at the bottom of the heap compared to wireless carrier competition.
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Reader Comments (Page 1 of 1)
2-13-2008 @ 11:32PM
Marisa said...
Finally, The consumers are feeling what I've felt and seen upclose for the 7 years I worked at Sprint. They work really hard at making money for the company and do so at all cost. They train their reps to lie to their customers, play number games to make ends meet, cover up unbelievable internal issues and all at who's cost? The customer and their employees that's who! You're right the big boys at the top get their goodies and then the smaller peons (including managers) are left to basically fend for themselves once they've left to ride the next ride. Amazing it was the incompetence that was seen from some of their so called supervisors and managers, but the public would never know. Perhaps this is why they perform as they do...out of retaliation towards their higher authorities. (and the big boys at the top are too busy collecting their checks to see where the real problems lie or don't want to see!)...Not to mention the buying of Nextel which is not and probably will never be as great and or profitable as they thought it would be for the company! On top of that there so many internal cover up scandals and schemes and on so many levels that it would make the "Watergate" scandal look like a walk in the park! I just hope they realize that the truth will always come to surface in the light. Just ask any employee that is not afraid to speak the REAL truth! You are threatened if you mention the word "union" and heaven forbid if you make waves in the ocean! You'll get dropped just like a call in the middle of the Sahara dessert! Sad to see that a company that was once so bright now shines like a cubic zirconia, yet they'll tell you you're getting diamonds. I believe that with many prayers and a "Supersized" corporate overhaul they maybe able to float for another 5 years or so, but I wouldn't count on any life boats coming to their rescue! Then again ONLY time will tell!