Most people think the Super Bowl will be about just the Patriots and the Giants squaring off against each other. For the Israeli company Radvision Ltd. (NASDAQ: RVSN), the actual game will be an afterthought. The small company that has a cutting edge video-conferencing technology will be playing an important role in the Pre-game show.
It was announced that along with LifeSize Communications, Radvision, will connect NFL stars in Phoenix and U.S. Army soldiers stationed at Fort Lewis, Washington during Super Bowl XLII using high definition video communication systems.
"Even football stars have heroes, and the players have tremendous respect for our nation's men and women in uniform," said Coach Charles Hatcher.
For investors in Radvision technology has never been the problem. This Super Bowl gig will help people see that.
"Radvision is honored to have its technology provide a great experience by making soldiers feel as if they are in the same room with players," said Boaz Raviv, CEO, in this interview. "Our video communications products deliver on the promise of bringing together geographically dispersed parties and making them feel as if they are literally within arm's reach."
For Radvision shareholders who have watched their shares plummet in value year after year, maybe this deal will help propel the stock higher.
Aaron Katsman is the lead Portfolio Manager and Managing Director of America Israel Investment Associates, LLC. and Senior Editor of IsraelNewsletter.com. DISCLOSURE: Writer's fund has a position and owns stock in RVSN and is long the stock.He has no positions in any other stock mentioned as of 1/31/08
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