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Omniture says it's all in the measuring

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The choppy/consolidating (or perhaps worse) market conditions sometimes gives the impression that growth plays do not exist, but that is not the case, and one growth company worth reviewing is Omniture.

Omniture (Nasdaq: OMTR) is a leading provider of online business optimization services, which customers use to manage/enhance online, offline and multi-channel business initiatives.

Analysts really like the company's primary product: SiteCatalyst, which helps clients electronically measure web site traffic, visitor activity, advertising effectiveness, and e-commerce transactions. Analysts also are impressed by Omniture's Fortune 1000-level clientele.

The company offers several additional tools, including a product designed to enable customers to access all of their data in real time. The Reuters F2007/F2008 EPS consensus estimates for Omniture are 20 cents/42 cents.

The risks? Analysts are keeping an eye on the company's order backlog for any signs of a slowdown in business.

The First Call mean rating for Omniture is: Buy. [22 firms.] Mean 2008 target: $35.00. [high: $44, low: $26.]

Stock Analysis: Omniture is a moderate-risk stock not suitable for low-risk investors. Investors with an investment horizon longer than 2 years should be rewarded from Omniture's shares. Sell / Stop Loss if you were to purchase shares in this company: $16.

Disclosure: Lazzaro has no positions in stocks. In addition to private real estate holdings, he owns corporate and municipal bonds, and cash certificates of deposit.
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Last updated: November 10, 2009: 08:41 PM

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