Amazon.com (NASDAQ: AMZN) will begin selling Blu-ray movie titles this month for quite a discount -- some for as low as $13.95, according to sources. This pricing moves comes as many customers have opted to stick with the older DVD standard and its $10 to $15 discs instead of the $30 Blu-ray discs -- and $300 players. To most consumers, the marginal improvement is just not worth it.But now that Blu-ray has a huge upper hand against format competitor HD DVD, this recent price cut by Amazon.com may go a long way toward getting Blu-ray into the hands of consumers who were previously afraid of buying either high-definition format while waiting to see which one would become the standard.
Blu-ray players still aren't nearly as inexpensive as standard DVD players, and the job of hardware manufacturers will now be to get the price to a reasonable level (like $150) and entice customers to pony up for a new Blu-ray player. Once Blu-ray titles hit the $17.99 mark and players hit $150, expect Blu-ray to begin growing. Nothing moves consumers over the edge like price -- nothing. Until then, those $13.99 DVD titles and $60 up-converting DVD players will do most customers just fine.
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Reader Comments (Page 1 of 1)
2-06-2008 @ 4:06PM
ehochstein said...
If you have a BluRay player and a TV that can handle 1080i or 1080p and they are connected via HDMI, there is absolutely no comparison to BluRay and an upconverted DVD. The quality isn't even close. Upconverted DVDs are the biggest scam going. You can not create resolution that does not exist.
2-07-2008 @ 7:17AM
Nelson993 said...
What a stupid comment by ehochstein who obviously is clueless to how good upconversion can be. Do a search for Oppo 980h or 981, clown. Upconversion can be amazing and I will definately stick to that until prices for high def dvd's and players are not such a complete rip off
2-09-2008 @ 3:36PM
JackKnight said...
Nelson993 your respond is not right.I have converting DVD player,it is the same quality like my old DVD player.converting DVD player is kind of scam.It`s marketing tool!!!