No more 'Time Warner' name confusion

Posted Feb 11th 2008 7:16PM by Jon Ogg
Filed under: Time Warner (TWX), Time Warner Cable (TWC)

Time Warner Inc. (NYSE: TWX) sold out of its holdings of Time Warner Telecom (NASDAQ: TWTC) quite some time ago. Interestingly enough, Time Warner Telecom has gotten a free ride for keeping its name. Along with the spinoff's earnings tonight, Time Warner Telecom disclosed that it was finally going to change its name:

Time Warner Telecom has the right to use its current name until the end of June 2008. The Company expects to spend $6 to $7 million in 2008 for branding related costs, which includes up to $2 million in capital expenditures associated with the name change.

The truth is that this will be a positive development for all involved. Just ask anyone who had a Roadrunner account and had to change. Clients have a hard time accepting change, and having the dual "Time Warner" names out there was probably confusing to everyone involved. With the even more-recent Time Warner Cable (NYSE: TWC), this probably confused the issue even more.

One year ago I asked "when would change its name?" Now I know. Finally!

Jon Ogg is an editor and partner at 247WallSt.com.

Tags: Time Warner, Time Warner Telecom, TimeWarner, TWC, TWTC, TWX

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Reader Comments (Page 1 of 1)

2-11-2008 @ 9:26PM

JDaggitt said...

Jon --

With all the goings on with Yahoo, Microsoft and the implications for AOL, the best you can come up with is Time Warner Telecom changing there name? Come on, dude, put the thinking cap on.

-- JDaggitt

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No more 'Time Warner' name confusion