Viacom's (NYSE: VIA) Paramount studios had a pretty kickin' year at the multiplex in 2007. According to Boxofficemojo.com, Paramount came out on top in terms of market share at 15.5%. It distributed some great hits -- Transformers, the DreamWorks Animation (NYSE: DWA) films Shrek the Third and Bee Movie, Will Ferrel's Blades of Glory comedy, and Eddie Murphy's Norbit. Viacom's movie business seems to be doing better. According to the latest 10Q for the reporting period ending September 30, 2007, operating income for the filmed-entertainment segment was $71.7 million versus a loss of nearly $8 million in the previous year's comparable quarter (the nine-month period still showed a loss). So, Paramount needs to keep the momentum going this year. How will it top the power of last summer's blockbuster Transformers? With a little swashbuckling help from Indiana Jones, of course!

To get things started, the media company sent out a press release alerting fans of fast-paced adventure that the first teaser trailer for Indiana Jones and the Kingdom of the Crystal Skull will be released on February 14 during ABC's Good Morning America program and in theaters across the globe. For those of us who've been waiting with a will of patience that was oftentimes as excruciating and as taxing as sitting through yet another news item about Britney Spears' latest mental breakdown, this is one heck of a Valentine, although I do hate teaser trailers (they are, after all, such a tease!).

Will the new Indy flick be a big hit this summer? I think it will be, although it isn't an absolute given, since a lot of the younger demos probably find the Raiders aesthetic a bit antiquated these days; plus, there will be stiff competition from Disney's (NYSE: DIS) new Pixar cartoon Wall-E, Time Warner's (NYSE: TWX) The Dark Knight, and Marvel's (NYSE: MVL) Incredible Hulk project. Still, we're talking about George Lucas and Steven Spielberg here, and they still retain a lot of cultural pull with all demographics. Viacom and Paramount will probably be happy with the results from Crystal Skull come the summer , although I think it's safe to assume that Lucas and Spielberg will be taking a large portion of the grosses. Nevertheless, Viacom is in on the action, and I'm sure it wouldn't want it any other way.

Disclosure: I own shares in Disney and Marvel.