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Does support of our troops affect your perception of a company?

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question markThe comments on a recent blog post by Sarah Gilbert, about Starbucks retraining efforts took an interesting turn towards discussion about whether or not that company supports our troops. This seems to be a subject which elicits strong passion among many blog readers, which prompts me to ask this question of you: Does a company's position, openly declared or not, regarding support for our troops, affect your perception of that company and whether or not you'll intentionally do business with them?

This issue can be difficult to assess, because often times a company's position on the matter is cloaked, unavailable or skewed by misinformation. The comments on Sarah's blog post give clear evidence of that. Some folks seem convinced that Starbucks doesn't care about our troops, yet packages bearing its logo are reported to arrive at military addresses every day. What's more is the fact that often companies elect not to state a position regarding our restructuring efforts in Iraq. To some people, silence on the matter is interpreted as contempt rather than consent.

I must admit that my own opinions about individual companies regarding their stance on our military involvements are sometimes colored by unconfirmed email commentary and careless internet banter. That is why I generally refrain from discussing the issue. What about you? Do you base your opinions on random emails which purport to reveal a company's stance regarding our military, or do you research the topic before coming to your conclusions?

Is there a database somewhere which can claim authority on the issue? Who knows what companies have declared their positions and which have not? Can someone produce press releases from companies which make clear their corporate military leanings? If there is such information readily available, I'm sure I'm not the only one who would like to know more.

My personal stance on my own question is this: Any company which openly declines from support of our military, regardless of it's opinion of our Commander In Chief, meets with my particular disdain and it shall have nothing to do with my hard earned American green backs. That is, if I can help it.

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Last updated: November 24, 2009: 09:15 PM

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