NASCAR may be a good place to test engines, but the three U.S. car-makers all maintain budgets for the wild races that top $100 million each. A Chrysler executive quoted by Reuters explained the love affair by saying that "there are still 75 (million) to 80 million NASCAR fans out there ... and being in the automobile business, this is exactly the types of folks we want to be talking to."
For companies like General Motors Corp. (NYSE: GM) and Ford Motor Co. (NYSE: F), who count on middle America and pickup buyers for most of their sales, the venue is probably priceless. It is notable the the more successful Japanese manufacturers tend to keep a lower profile. While GM's U.S. market share is 25% overall in the domestic market, the car company says that number is closer to 40% among NASCAR fans.
It is, in almost every way, an example of what is wrong with Detroit. The companies love marketing to themselves. With their market shares at the lowest level in years, they are probably already down to their core customers bases. Rolling out pickups for the "good old boy" segment of the market doesn't do them much good.
They should be trying to win over people who own a Prius.
Douglas A. McIntyre is an editor at 247wallst.com.










Reader Comments (Page 1 of 1)
2-16-2008 @ 8:55AM
jscotthhi said...
A Prius?
Where do we put all the lead and acid from the batteries when they need to be replaced?
2-16-2008 @ 10:34AM
nascar said...
i read about this over at http://www.nascarspace.com that is an insane amount of money, i doubt they even really get a return on it
2-16-2008 @ 10:36AM
Carrie said...
You neglect to mention that Toyota's recent entry into the world of NASCAR racing is a major step toward getting the 'good old boy' segment into a vehicle actually made in the U.S. instead of just designed here. It is likely that Chrystler and others focus advertising toward NASCAR fans because they are the ones most likely to -continue- buying from U.S. vehicle manufacturers instead of checking the competition, and with Toyota edging in on this market segment, they'll probably continue the trend. Furthermore, it is considerably unlikely that someone who drives a Prius is ever going to switch for something that gets 1/3 the gas mileage, so why waste valuable marketing dollars there?
As an aside, Chrystler's marketing tactics where NASCAR is concerned do not focus on their trucks, but instead their Dodge Charger and similar vehicles. GM pushes their Chevy Impala and Monte Carlo as often as they mention the Silverado. Ford has a bunch of commercials about both its cars and trucks also. So far, it has been only Toyota who has marketed solely its full-size Tundra truck to NASCAR viewers.
2-16-2008 @ 1:35PM
mike said...
an electric car recharged by an oil burning power plant gets the equivalent of 8 mpg with the same carbon footprint do the math smart a$$
2-16-2008 @ 1:35PM
mike said...
now that the japs have built a powerful gas guzzling v8 engine the world is out of oil
to think it all started with the defeat of WWII NATO shares the MG engine design with japan who was ban from the manufacture of weapons of war began the asian industrial dominance sucking the blood from the free world
2-16-2008 @ 5:36PM
gumbo koontz said...
Aluminium is one third the mass of steel/iron. If an aluminium car is as heavy as a steel car , the aluminium car would look three times as thick as the steel car. For pound by pound, aluminum is much stronger than steel. But we really need one half the weight of steel car to make an aluminium as strong as a steel car. A 4000 pound steel car be as strong as a 2000-2500 pound aluminium car. Both would look identical and aluminium car would look a bit thicker on the skin. When an aluminium car crash, it crash like an accordion whlle a steel car fold up or twist. An aluminium car would save more fuel than an identical steel car two times the weight. We use steel because it is cheaper but we had to add hybrid junk or whatever to improve gas mileage. An aluminium car would be a lot simpler and cost less.
Why dont we use more aluminium? Because we are not producing enough new aluminium yet to support another industry like car makers. We have only enough for jets, ships, etc.. We need to build more smelters to produce more aluminium but couldnt because aluminium prices are still too low to be profitable.... Invest in ALCOA now!!
2-19-2008 @ 4:28AM
Jerry Sombati said...
just think of all the Gas wasted at the race, yet they want us t buy gas misers, yet they can blow how many gallons of gas at Indy. it doesnt make Cents does it. peons will always be peons, the rich get richer and and only they have a right waste for profit.