Subprime collapse boosts the careers of some analysts

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While nearly all of the top investment banks took a big hit from problems in the housing and lending industries, a handful of prescient analysts have seen their careers bolstered [subscription required] by the carnage. Goldman Sachs analyst William Tanona and Oppenheimer's Meredith Whitney have gained some notoriety for their bearish calls on Merrill Lynch (NYSE: MER) and Citigroup (NYSE: C), respectively.

Most interesting to me is the case with Citigroup's Prashant Bhatia who predicted E*Trade's (NASDAQ: ETFC) subprime woes could cause banking customers to withdraw deposits. E*Trade's acting CEO Jarrett Lilien fired back, calling Bhatia's comments reckless.

Bhatia told the Wall Street Journal that "You can go back over time and look at what we have written and what has taken place and be the judge of it ... I don't listen to what management says."

It's a rare analyst who doesn't listen to what management says, but I think there's a lot to it. Executives are nearly always optimistic, at least publicly, about their companies' futures, and investors looking for red flags will find little in the way of help from them. When was the last time you tuned into a conference call to hear the CEO say "We're messing up badly, and we expect to continue to mess up badly in the future. If I can get a decent severance package, I'll be on the next plane back to the Hamptons?"

Letting the numbers do the talking -- specifically those contained in SEC filings -- and first hand research (talking to customers) and reading trade journals/websites that aren't viewed by most investors is a more likely path to success than listening to the wisdom of ever-bullish executives.

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Last updated: February 09, 2010: 07:48 PM

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