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Cramer on BloggingStocks: Someone will lead the inevitable turnaround

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TheStreet.com's Jim Cramer says these are the stocks that you should watch.

Some stocks have just been totally given up on, as if nothing good can ever happen to them. Check out Masco (NYSE: MAS) (Cramer's Take) , for example. Masco's a great company, always has been -- a dominant supplier to the housing industry, both remodel and original. This company, which MAKES money, is selling at almost a 5% yield and no one cares.

Or how about Fortune Brands (NYSE: FO) (Cramer's Take)? It has a terrific housing component -- dominant player -- and one of the best spirits businesses. We found out from Diageo (NYSE: DEO) recently that they have a great business in spirits, and the company may be on the verge of getting Absolut, a fantastic brand. The stock trades at an amazingly low multiple. Or consider Black & Decker (NYSE: BDK) (Cramer's Take) , one the great innovators with a classically pro-shareholder bias.

These companies are making good money in the worst environment imaginable. They have decent balance sheets. When this period ends, they will be dominant players, taking share from everyone.


But the next quarter will be atrocious for all of them, and the comparisons don't get good until the end of the year. If you think that we are going to be out of this mess by year-end or even by next year, you would consider Masco with its great yield. You would have to realize that BDK, if it goes down more, could be something worth just $3 billion and change to a European. If Fortune gets Absolut, the amount of business that is non-housing goes up dramatically.

Of course, no one wants to hear any positives on these stocks. But it is important to point out that when the Fed cuts and cuts you have winners here.

Random musings: I am aghast that people hate Inverness Medical (NYSE: IMA) (Cramer's Take) here, which is a quintessential long-term growth diagnostic stock that has simply made too many acquisitions and needs to rationalize which it will. But the momentum guys are showing NO MERCY! I like stocks that are cut in half. I sold some much higher for Action Alerts PLUS, and I want to buy that stock back (as I told subscribers), but, alas, I am restricted. I am a making a bunch of moves that could be interesting to you here. ...

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Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. At the time of publication, Cramer was long IMA.

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Last updated: July 06, 2009: 12:18 PM

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