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According to The Hollywood Reporter, CBS (NYSE: CBS) has greenlit a reality program that should turn out to be pretty funny. The show is titled Splitsville, and its premise centers on divorcing couples vying for assets via sundry competitions.
You know, just when you think they've covered every conceivable angle for a reality show, they come up with one that makes you say, "I should have thought of that!" Of course -- find divorcing people who really hate each other and then see how far they are willing to go to fight for the stuff generated during their union. I have no idea what the format the show is, but I can tell you that I dearly hope the producers utilize a few tricks from Fear Factor. Imagine allowing a dozen large tarantulas to crawl over your body so you can take the family toaster!
I'm not really into most network reality shows -- when it comes to reality programming, I enjoy some of the shows on Viacom (NYSE: VIA)'s VH1 channel, such as that Scott Baio series (of course, you have to wonder how "real" his show is, considering he's one of the executive producers) -- but I do have to admit that this concept has hit potential. And CBS is just like any network -- it has to keep the hits coming. Right now, News Corp. (NYSE: NWS)'s Fox network is riding high with American Idol -- according to the Associated Press, Fox is top of the heap right now.
CBS is a pretty cool stock in the sense that you obviously get more exposure to the network business with it than you would with a bigger conglomerate such as Disney (NYSE: DIS) or General Electric (NYSE: GE). Not to mention that you are getting a bigger yield with CBS than you are with either Disney or GE; yes, believe it or not, CBS is yielding 4% right now. Disney's yield is paltry in comparison to that of CBS. As a shareholder of both Disney and GE, I can believably assert that I am appropriately green with envy.
Hopefully Splitsville makes it to the air and does well. It will be fascinating to watch sparring spouses get down and dirty. Marriage -- what a great institution...
Disclosure: Steven Mallas owns Disney and General Electric.
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Reader Comments (Page 1 of 1)
2-22-2008 @ 11:40AM
Steve in Denver said...
One more example fo why network TV is taking the "Big Dive". It's gotten so bad tyhat now my wife can't watch network shows because of aaallllllll the *@# $@*^! commercials on top of the crap that is shoveled to us as entertainment
5-13-2008 @ 9:08AM
tattler said...
You can thank the Republicans in Washington for all the deregulation that has led to no one overseeing what we are shovelled to watch. We had regulation at one time and I will tell you someone saying "no you cannot do that." makes for a better difference. Ted Clark