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Ford Motor (F) to produce fewer cars this quarter

Ford Motor (NYSE: F) announced today that it plans to produce fewer cars during the first quarter this year than it did last year.

The company announced yesterday that it now expects to build 685,000 vehicles in North America during the quarter, a drop of 55,000 from the same period last year. That works out to a 7.4% decline.

Ford plans to improve its North American sales results in 2008, but still plans on seeing losses again this year. The company is in the middle of a turn-around plan that it thinks will take it back into profitability next year.

It has definitely been a tough run for the struggling automaker, and it is now predicting that it will have a 14 to 15% market share in the U.S. with its Ford, Lincoln and Mercury brands during the year.

Michael Fowlkes has worked as a stock trader for seven years and spent the last four years working as an analyst for the online investment advisory service Investor's Observer.

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Last updated: September 08, 2008: 05:20 AM

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