Flamboyant licensing brand and fading reality television star -- er ... real estate mogul -- Donald Trump has made a great name for himself in super-high-end real estate. Unfortunately, he hasn't been as financially successful as he'd like you to think. For Trump, glitz and glamor have come at a price. But hey, he gets to go on TV and make fun of Rosie, and no price is too high to pay for that.
But other investors -- including his father Fred Trump, by the way -- have had far more success investing in lower-end properties. The latest issues of Forbes features a profile of 78-year old Milton Cooper, and his REIT, Kimco (NYSE: KIM). In the 40 years since he co-founded Kimco, Cooper has turned it into a strip-mall behemoth with over $9 billion in assets. Focusing on less than glamorous "neighborhood and community shopping centers," Kimco has built built an empire anchored by stores like Bed Bath & Beyond, Old Navy, Michael's, and Home Depot. So Fifth Avenue this is not. But Forbes suggests that Kimco's retailers may be better-poised to weather a recession than more upscale locations.
With a strong shareholder return since going public in 1992, its been a consistent upward march that ended precisely at the beginning of 2007.
If you're feeling contrarian and are in the market for REITs, check out Forbes' REIT Gold List.
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