Fortune, which shares a parent, Time Warner (NYSE: TWX), with BloggingStocks, has published a fascinating portrait of Goldman Sachs Group (NYSE: GS) CEO Lloyd Blankfein. The bald-pated Blankfein probably lost his hair before taking on the CEO job -- but Fortune portrays him as worried.
In my last book, Value Leadership, I wrote about seven principles that successful companies use to live their values. One of the most important of these is Fight Complacency. Blankfein's worries -- that Goldman will satisfy its envious competitors by failing to live up to its stellar reputation, that it will lose clients due to poor management of conflicts of interest, that it won't be able to grow profitably in 2008 and 2009 -- all center around his efforts to fight complacency.
Why is this important to Blankfein? His ability to boost Goldman's market position depends on making profitable bets. And Goldman can't keep making profitable bets without access to better information than its competitors have. With that superior information, and the skillful analysis of that information by a team of the smartest people, Goldman increases its odds of making more profitable trades.
What does this have to do with fighting complacency? Well, complacency is about surrounding yourself in a cocoon of threads woven from past success. Given the ruthless competition on Wall Street, complacency leads companies to miss changes in the market, leading to self-liquidation. While the pace of complacency-led self-liquidation may be fast or slow, it is inevitable.
Blankfein knows that Goldman's global range gives it access to better information and ideas from around the world. This leads to better business opportunities and better collective intelligence. As Fortune reports, Goldman's clients give it an information edge that the very best hedge funds don't have. "Clients are our bread and butter," says Blankfein. "Without them we would starve to death."
Goldman's profits depend on a stream of better bets. Better bets result from superior information analyzed more insightfully by a team of the best minds. If Blankfein's worries press Goldman to keep complacency from mucking up the works of this better betting machine -- then Goldman will outperform its competitors.
What does this mean for investors? It could be a while before the problems in the financial system allow Goldman to enjoy rapid profit growth. So its stock could fall further.
But if Goldman stock hits $140 -- down 44% from its high -- it could be time to back up the truck.
Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.











Reader Comments (Page 1 of 1)
3-04-2008 @ 12:38PM
Jim said...
When Goldman tones down its bloated bonus structure and starts returning more of the pre-bonus bottom line to its shareholders I'll back up the truck. Right now the truck is still stuck in traffic.