Another good month for McDonald's (MCD)


There is a lot of talk swirling around Wall Street about the current economic slowdown, and just how hard it is going to hit businesses in the months ahead. But so for fast food giant McDonald's (NYSE: MCD), 2008 is looking pretty rosy.

After ending 2007 with a disappointing decline in same store sales, McDonald's has now shown two straight months of sales growth following today's announcement that it had a pretty impressive 11.7% jump in same-store sales during the month of February.

Its American sales saw an increase of 8.3%, while-same stores sales in Europe really took off, showing a jump of an amazing 15.4%. Last month, the company reported that January same-store sales rose by 5.7%.


So what items are burning up the menus? For American consumers the sales increase was a result of high demand in breakfast meals, coffee and value meals. European sales got a boost from high demand for McDonald's hamburger and chicken meals.

I, for one, would not be betting against McDonald's and other fast-food chains out there. As more and more consumers begin to fear the current rough economy, I believe we will continue to see more people opting to dine in fast food restaurants as opposed to higher priced ones.

If we take a second to look at systemwide sales, McDonald's growth was even more impressive, with a 20% increase.

The stock is trading up 3.5% on the day to $54.12, up $1.85.

Michael Fowlkes has worked as a stock trader for seven years and spent the last four years working as an analyst for the online investment advisory service Investor's Observer.

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Last updated: February 12, 2012: 03:00 PM

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