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Management for The Beatles and Apple, Inc. (NASDAQ: AAPL) have downplayed the rumors that began last weekend with reports that Paul McCartney had approved a $400 million deal with the iTunes Store to exclusively distribute The Beatles catalog.
The iPod company strongly dismissed the claims yesterday as "unsubstantiated speculation" according to Billboard, following similar remarks by The Beatles' labels EMI and Apple Corps. Unfortunately, it seems that the rumors about The Beatles joining the digital markets are going to continue to bounce around.
Since last February, when the trademark dispute between Apple and The Beatles Apple' Corp. ended, the rumors have popped up every few months or so. McCartney always seems to be at the center of the rumors , following an interview with Billboard last spring that suggested the deal was "virtually settled." And last summer other voices representing The Beatles' stated that the material would become available soon and all signs pointed to 2008 as the most realistic.
CNET has asked why the rumors continue to swirl about, blaming "wishful thinking on the part of Beatles fans and Apple." CNET comments that the addition of The Beatles to digital stores like iTunes would "legitimize" the stores and signal the "maturity" of the sources. This fan and consumer wonders about both of those prospects and if continued rumors will detract from the eventual agreement and digital availability. With a band as great as The Beatles, any detraction seems impossible, but as a fan I lose more and more hope as these reports turn into rumors over and over again.
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