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Car companies cut deeper than the bone

There was a lot of car company news recently. Chrysler management elected to close the company for two weeks this summer to save money. Negative comments from Wall Street analysts pushed Ford (NYSE:F) and GM (NYSE:GM) to multi-year lows.

According to The Wall Street Journal, "Auto makers have been expecting a difficult first half in 2008, but new data suggested an even grimmer outlook." A Lehman Brothers report earlier in the week said that rising metals costs will add $350 to the expenses of each car made this year. Gas prices are keeping buyers out of dealers.

Detroit's answer to this will be to try to cut costs again. But, that may not be possible. Of course, some jobs can be cut and factories closed, but most of the big savings came with a new UAW contract and huge layoffs and down-sizing that began in 2006.

Both GM and Ford expected 2009 to be the year when they would make money in North America. That is not going to happen. The stocks in both companies trade where they did when there was talk of bankruptcies two years ago. Things could be almost that bad now. GM and Ford may have to raise more money toward the end of this year or beginning of next.

That will kill the share prices of both companies for a long, long time.

Douglas McIntyre is an editor at 24/7 Wall Street

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Last updated: November 25, 2009: 06:41 PM

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