This post is one of several on business heirs apparent. Let us know in the comments whether you think David Lauren should take up the reigns of Polo Ralph Lauren, and be sure to check out the other heir apparent posts.
David Lauren is unusual among his two siblings and father, Ralph: he is not an entrepreneur. Ralph Lauren is, after all, the very definition of a self-made man, having brought himself up from his humble beginnings as Ralph Lipshitz (it was his brother who suggested the name change) and forged a company worth several billion dollars today. But as the only Lauren sibling to work for Polo Ralph Lauren (NYSE: RL) -- as the SVP of Advertising, Marketing, and Corporate Communications -- he has been called the "heir apparent" to his father by more than one fashionable pundit.
As a junior investment banker, I analyzed Ralph Lauren's balance sheet more than once, seeking to show how well it might fit with another fashion house. The numbers were convincing, and it's probable that many a quiet chat was held between high-powered apparel executives based on these balance sheet combinations. The fact that nothing has ever materialized from this Wall Street cajolery is testament to the thing we all talked about but never appeared on our PowerPoint pitch slides: Ralph Lauren likes control. (I remember a story about a major photo shoot held up for hours because Ralph didn't approve of the shade of beige used in some thread, or something similarly outrageous.)
Many a sensible succession has been held up because the aging founder was unwilling to give up the corner office, in corporations and in kingdoms alike. For all his patrician good looks and endless charms, Ralph is rather unyielding in his patriarchy and certainly has not made David's path to the CEO spot a hop, skip and a jump.
Of course, this company is a public one, with shareholders and a board, so at some point the issue may be forced. It likely won't be in the next year or two, as at 68 Ralph is past the age of legal retirement, but not yet truly ancient (a moniker better given to the likes of CEOs such as Sumner Redstone, 84, or the revered Warren Buffett, 77). At 36, David is young to be an SVP, let alone a chief of something.
And, it seems, far too busy to give up his glamorous life squiring Lauren Bush around in fabulous Ralph Lauren clothes. His style, with his fabulous ruffled long hair and his penchant for vest and cardigans, seems suited more to a character from a Hugh Grant movie than a CEO. He has certainly inherited his father's photogenic qualities; whether he's inherited the leadership capabilities is an open question. And honestly, does he even want them? What with the oft-whispered descriptives of Lauren père -- words like "tyrant" and "narcissistic" and "insecure" -- it's likely David is enjoying the long wait in the shadows, content to play dress-up in the world's biggest closet.
Also be sure to check out the other heir apparent posts.











Reader Comments (Page 1 of 1)
3-19-2008 @ 7:25AM
Blanche said...
Obviously, David isn't intelligent enough to carry on in his father's footsteps if he is hooked up with the Bush brat.
3-30-2008 @ 10:50AM
Designer said...
In multiple interviews, Ralph has dodged the issue of whether his son will succeed him. Ralph (or his communications team) is careful to drive the message across that this is not a family business, but rather a public traded company, perhaps to calm Wall Street's fears of what would happen if Ralph passed away.
Inside Polo, designers are terrified of the day this happens. Ralph is seen as the only force that keeps some level of design integrity in the product. Without him, everyone fears that the business side of the company would take over. However, Ralph has a team that would continue his vision, namely Buffy Birrittella in women's design, Alfredo Paredes in Home and store design, and Ralph's brother Jerry Lauren in menswear.