FCC now decides if satellite radio lives or dies


Sirius Satellite Radio Inc.'s (NASDAQ: SIRI) $5 billion acquisition of XM Satellite Radio Holdings Inc. (NASDAQ: XMSR) was cleared by the U.S. Department of Justice. Now, all eyes turn to Federal Communications Commission to determine if satellite radio lives or dies.

The acquisition -- not a merger -- has been held up for eons by phony arguments that combining these two floundering companies would limit choice. Terrestrial radio and consumer groups have been lobbying hard against the deal, arguing that anything that benefits Howard Stern can't be good for America.

I can't see how the FCC can block a deal that the DOJ approved after examining the deal under and electron microscope. The medium won't survive if the companies stay separate. Even fans of satellite radio admit that it is a niche medium. Then again, so is cable TV.

For me satellite radio is a godsend, particularly on long road trips. I enjoy listening to Sirius while tapping out my blog posts. I particularly like the commercial-free music channels. Regular radio has annoyed music fans by piling on commercial after commercial between tiny slivers of music.

Satellite radio can avoid the fate of BetaMax by continuing to produce high-quality content that people want to buy. It's that simple and that complicated.

Freelance writer Jonathan Berr edits the blog Ketchup and Eggs.

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