Shares of Ford Motor Co. (NYSE: F), which are down about 11% this year, are trading close to a 52-week low. Anyone with a pulse knows why: the auto industry stinks.

But let's look at this from another vantage point. At $5.98, all of the bad news may have been factored into the stock price. The company is cutting costs by selling Jaguar and Land Rover to India's Tata Motors for $2.3 billion. While it is a fraction of the price it paid for the luxury automakers, Ford is lucky to have found a buyer at all. The money will at least help put a dent in the $15.3 billion in losses the automaker has incurred over the past two years.

This is a good deal for shareholders since Ford will continue to supply parts to Jaguar and Land Rover and provide financing services for their dealers for up to 12 months.

"Jaguar and Land Rover are terrific brands," said Ford CEO Alan Mulally in a press release. "We are confident that they are leaving our fold with the products, plan and team to continue to thrive under Tata's stewardship. Now, it is time for Ford to concentrate on integrating the Ford brand globally, as we implement our plan to create a strong Ford Motor Company that delivers profitable growth for all."

Under Mullaly, the company is headed in the right direction. Several new models including the Ford Flex do look promising, and Ford seems serious about stemming the losses in North America. I am not suggesting that the company is near solving its many serious problems. But even the tiniest bit of progress will boost the stock from its current levels.

For investors with an iron constitution, this stock may be worth a look. The faint of heart need not apply.

Freelance writer Jonathan Berr edits the blog Ketchup and Eggs.

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