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Wikipedia beating MySpace in attracting music listeners

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According to a report by Yahoo! Inc. (NASDAQ: YHOO), more music listeners search for information about music acts on Wikipedia than they do on News Corp.'s (NYSE: NWS) MySpace site, which features media from the acts. Wikipedia is also outpacing "official band websites" as well. The difference may well be the ease of navigating a Wiki page over a MySpace page and the free, uncopyrighted content that can be offered in a Wiki. Jay Walsh, the communications manager for Wikipedia cited this exact scenario, stating that the website was not preparing to add any music content, staying with "content [listeners] can use and enjoy without worrying about violating any copyrights."

From personal experience, I see how this scenario is accurate. More often than not, a Wikipedia page is just simpler and easier to navigate since it does not require a long loading time (this might not be a major issue for some internet users though) due to a large quantity of media-related content. The pages also always seem to have better information about what albums are available and what reviews have said about those albums. MySpace pages may not feature these aspects (although some do), but more often than not it just feels hard to navigate a page because of the layout and the ads that are on the site.

Fortunately, the revelation that more fans may scour a Wikipedia page for information about a band is not as damaging to MySpace as might be believed. Both sites do exactly what they are intended to do. At the end of the day, the MySpace page and the content provided is designed to sell the music and the band. The Wikipedia page might result in that action, but it is not the purpose of the page. Information about the band can be used for more than simple consumption, as it might point to a longer trajectory of how the music or the band developed style or other attributes.

As I said, Wikipedia might be more easily navigable, but MySpace has its purpose as well and it should not suffer any detraction because fans prefer to gain information about the band from another site. After all, at one time or another complaints were leveled at a variety of different venues because the trade magazines no longer controlled what information was available. Why should record labels control every aspect anyway? Free content sites still contribute to the end result at some point, and they are free.

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Last updated: July 10, 2009: 01:25 PM

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