Money Honeys: Why business TV is sexy


maria bartiromoCNBC star Maria Bartiromo and I share a birthday, and I love a good scandal, so I follow her religiously. Maria is fun because she's both gorgeous and cute, smart and sexy. And then there's the strange case of Todd Thomson (the Citigroup exec who fell so in love with Maria that he flagrantly violated ethics, and common sense, just to spend time with her). She's also fun because her nickname is "Money Honey," and what's more: she's applied for a trademark for the phrase! Delicious.

Well, she might have to move fast to use the phrase before she loses the IP to a new generation of money honeys (money honeyettes?). News Corp. (NYSE: NWS)'s Fox Business News has a bevy of beauties dishing up the news on the stock market and the economy: Liz Claman, Dagen McDowell, Jenna Lee, Alexis Glick. Ben Stein wants to know, where did they all come from? His analysis, that finance is both boring and inscrutable, and that men would rather get this boring, inscrutable and (largely) completely irrelevant news from beautiful women, is certainly sensible.

Gallery: Money Honeys

Erin Burnett on 'Meet the Press'Maria Bartiromo, the original Money HoneyJenna Lee and Alexis Glick at Fox Business News premiereMaria Bartiromo on 'Meet the Press'


But there's an undercurrent in his story that has me troubled, and though I think that he's right in many aspects of his analysis (it's certainly true that more men watch financial news than women), I'm peeved that he never wonders whether the financial world has just been extremely sexist and is only just now starting to let loose. I also find it odd that he doesn't wonder if there were financially savvy women being excluded from business journalism until now. (His "where did they all come from" question makes it seem as if they sprung from the head of Lou Dobbs like Athena.)

Whither Money Honeys? Here's my thought:

Gorgeous, smart women are attracted to finance (that explains why I like it so much! Right?). The women who know they're smart, know they're gorgeous, are far more likely to end up on TV then smart, gorgeous men: loop back to the sexism thing once more and realize that the people who are making the casting decisions are men. Better to hire eye candy than competition.

I'm firmly in the heterosexual female camp, I watch financial news, and to be honest: I prefer a woman anchor. The women I like to watch tend to be less bombastic, more reasonable, more even-keeled than many of the more famous stock analyzing menfolk. If Money Honeys are the next wave? I'm all for it.

John Stewart covered this very topic on The Daily Show in January:

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