Vindicia: music to VCs ears

Back in 1998, Gene Hoffman founded eMusic. No doubt, it was smart timing. However, with the emergence of Napster, Hoffman realized he needed to provide users with a better option. "Our approach was to allow full access to our music library for a fee," said Hoffman, in an interview with me.

It was certainly a smart move. In fact, it became the basis of his next venture: Vindicia, which has announced a venture round of $5.6 million. The investors include Leader Ventures and DCM.

Over the past few years, Vindicia has built a robust platform to allow for on-demand payment management, especially for digital goods. The system helps with credit card breakage, fraud, compliance and various currencies.
Some of the customers include Symantec (NASDAQ: SYMC) and Reunion.com.

As seen with the success of companies like Salesforce.com (NYSE: CRM), the subscription business model definitely has a lot of power. Yet, it requires a sophisticated infrastructure, which can be expensive. "Billing is not a core competency," said Hoffman. "It's something that should be outsourced so a company can focus on what it does the best."

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.