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Crocs (CROX) downgraded on slumping demand

CROX logoCROCS Inc. (NASADQ: CROX) is declining this morning after an analyst at JPMorgan downgraded the stock to "Neutral" from "Overweight," adding that a slumping economy is reducing demand. Personally, it looks like we might be seeing the beginning of the end to this fashion fad. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on CROX.

After hitting a one-year high of $75.21 in October, the stock hit a one-year low of $16.14 in March. This morning, CROX opened at $16.37. So far today the stock has hit a low of $15.70 and a high of $16.39. As of 10:45, CROX is trading at $15.89, down $1.44 (-8.3%). The chart for CROX looks bearish and steady.

For a bearish hedged play on this stock, I would consider a May bear-call credit spread above the $21 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 9.6% return in 7 weeks as long as CROX is below $21 at May expiration. Crocs would have to rise by more than 32% before we would start to lose money. Learn more about this type of trade here.

CROX hasn't been above $21 since February and has shown resistance around $18 recently. This trade could be risky if the company's earnings (due out in in late April or early May) are a positive surprise, but even if that happens, this position could be protected by resistance CROX might find around $20.

Brent Archer is an options analyst and writer at Investors Observer.

DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in CROX.

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Last updated: July 20, 2008: 04:55 AM

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