AOL Money & Finance

Is Couric out at CBS?

More

Broadcasting and Cable reports that Katie Couric, the anchor of CBS Corp.'s (NYSE: CBS) Evening News, may leave well before her $15 million a year contract expires in 2011. It suggests Couric could leave as early as next year, following the presidential inauguration in January.

Why would she leave? It looks like low ratings are forcing her out. Despite the media blitz surrounding her 2006 move from NBC's Today show, Couric did little to help the ratings, as CBS Evening News has struggled to find ratings ground behind NBC Nightly News with Brian Williams and ABC World News with Charles Gibson.

While I rarely watch her show, the few times I have she seems to be drained of life -- it is as if she is being forced to play a role that she finds excruciatingly difficult to perform. I think there is a place for her on TV but that is not it. I will be interested to see who comes in after her.

Update: The Wall Street Journal [subscription required] reports that Couric might replace Larry King when his contract expires in 2009. It notes: "One possible new job for the Ms. Couric: succeeding Larry King at Time Warner Inc.'s (NYSE: TWX) CNN [which shares a parent with BloggingStocks]. Mr. King, who is 74 years old, has a contract with the network into 2009. CNN President Jon Klein, a CBS veteran with close ties to some at the network, has expressed admiration for Ms. Couric's work, and the two are friends."

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-17.2410,433.71
NASDAQ-6.832,169.18
S&P 500-0.591,105.65

Last updated: November 24, 2009: 07:02 PM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

WalletPop Headlines