Perez Hilton hits the airwaves -- good move!

The indefatigable Perez Hilton has built a bigger career out of blogging than anyone else I can think of. Starting as just a regular guy blogging about celebrities from his bedroom, Mr. Hilton -- whose real name is Mario Lavandeira --has turned PerezHilton.com into the 752nd most visited website in the world, according to Alexa. And he's done it with semi-literate commentary on celebrity gossip, writing words like "busted" and drawing "<3s" on photos of stars. I say this, by the way, as a huge fan of his site. Then he parlayed that into a show on VH1 and now, he'll be hitting the airwaves with a twice-daily, three-minute celebrity update, launching in major markets soon.

This is perfect. Perez Hilton would likely be overexposed with a full radio show -- he just isn't that talented. But he'll be funny for about three minutes, driving tremendous traffic to his site.

According (subscription required) to the Wall Street Journal, "Mr. Lavandeira said he draws inspiration from other celebrities who carefully cultivate public images and business deals, such as Paris Hilton."

Given all the traffic he generates, I wonder how much one of the big media companies would pay for his site. Alternatively, I would absolutely kill to see a Perez Hilton IPO.