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Sears Holdings (SHLD) slapped with fines by FCC

SHLD logoSears Holdings Corporation (NASDAQ: SHLD) shares are falling today after on news that the Federal Communications has fined the retailer for failing to properly label analog-only televisions in its stores. The televisions were supposed to include a sticker warning customers that the sets would require a special converter when broadcasters switch to digital TV next year. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on SHLD.

After hitting a one-year high of $195.18 last April, the stock hit a one-year low of $84.72 in January. This morning, SHLD opened at $102.95. So far today the stock has hit a low of $101.81 and a high of $104.03. As of 11:45, SHLD is trading at $103.74, down $1.42 (-1.3%). The chart for SHLD looks bullish and steady, while S&P gives the stock a negative 2 STARS (out of 5) sell rating.

For a bearish hedged play on this stock, I would consider a May bear-call credit spread above the $120 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 9.9% return in five weeks as long as SHLD is below $120 at May expiration. Sears would have to rise by more than 16% before we would start to lose money. Learn more about this type of trade here.

SHLD hasn't been above $120 since November and has shown resistance around $110 recently. This trade could be risky if earnings from other retail companies are a positive surprise, but even if that happens, this position could be protected by resistance SHLD might find at its 200 day moving average, which is currently around $120 and falling.

Brent Archer is an options analyst and writer at Investors Observer.

DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in SHLD.

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Last updated: November 20, 2008: 01:43 PM

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