American Apparel CEO calls CFO a 'complete loser' -- but wait, there's more!


Back in December, I wrote about American Apparel (AMEX: APP), which had recently gone public through special purpose acquisition vehicle, and its CEO's checkered reputation -- sexual harassment lawsuits, masturbating in front of a reporter, etc. etc. etc. The stock has taken a beating since then.

This weekend's Wall Street Journal has a lengthy profile of American Apparel and CEO Dov Charney, and it just gets juicier. In an interview, he referred to his company's CFO, Ken Cieply, as a "complete loser," which is pretty ambitious.

The freak show stuff aside, there are some fundamentals-related issues dogging the company as well: the company's former insurer has said it won't cover the sexual harassment lawsuits, "inadequate expertise in the application of U.S. generally accepted accounting principles," a history of accounting woes, an Immigration and Customs Enforcement inquiry seeking citizenship documentation related to its workers, a government tax audit, and a substantial debt load. If you have a lot of time on your hands, flip through the risk factors disclosed in the latest 10-K.

All of these problems have attracted the attention of short sellers, but investors have to wonder whether the company's strong sales and operating momentum are enough to overcome them. The company reported 28.7% same-store sales growth for March, a feat especially impressive given the current consumer climate. If American Apparel can continue to grow profitably, none of these issues really matter. In fact, concern over the CEO's eccentricity may actually be creating a buying opportunity.

My concern is that the company's products just aren't that unique and that success will breed increased competition, the death knell of many a fast-growing fashion company. The fact that the company doesn't slap its logo on the front of T-shirts could make the company's vulnerable to companies who can produce clothing with a similar fit at lower prices. The high wages Mr. Charney doles out and his resistance to outsourcing may also put the company at a competitive disadvantage.

That -- not the CEO's erratic behavior that has so far led to tremendous growth -- is what I would be worrying about.

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Last updated: February 13, 2012: 07:55 AM

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