AOL Launch: New Taiwan Portal (TWX, HPQ, GOOG)

Posted Apr 14th 2008 11:52AM by Jon Ogg
Filed under: Google (GOOG), Hewlett-Packard (HPQ), Time Warner (TWX)

Want to see what AOL looks like in Mandarin? Check out the company's beta launch of its new web portal serving Taiwan.

A division of Time Warner, Inc. (NYSE: TWX), AOL also noted that it will add new content and features in the coming months designed for the Taiwanese audience. Content included right now is Entertainment and Finance, plus a technology channel featuring Engadget in Chinese. It also has a search feature in Chinese, which is powered by Google (NASDAQ: GOOG), like the content search elsewhere. It is using Truveo.com for video search.

AOL is developing content partnerships with regional pubs, including United Daily News (udn.com) and Phoenix New Media. AOL is using its worldwide distribution pact in place with Hewlett-Packard (NYSE: HPQ) to deliver a co-branded local language portal and search site for HP users in Taiwan.

Taiwan is not the last country in the pipeline. AOL has launched 18 country-specific portals and plans to have a total of 30 countries by the end of 2008. The H-P bundling software is one of the key metrics it will be using.

Tags: AOL, China, Portal, Taiwan, Time Warner