Best Buy, others fined by FCC for TV box labeling

Many of us have heard about the end of analog television. Come February 19 2009, analog television signals will be shut off and it will be the Y2K mess all over again. Well, not exactly -- but that's what the FCC will have you believe. If you don't hear many (many) times in the next 10 months that analog television signals are going away in 2009, then you're probably living under a rock.

But consumer electronics retailer Best Buy, Inc. (NYSE: BBY) probably wishes the FCC would go crawl under a rock. The largest consumer electronics retailer in the U.S. was fined $280,000 along with other national electronics retailers as the FCC recently doled out more than $9 million in fines for not clearly indicating to consumers that analog televisions will need a special converter box come next February. Best Buy, which has removed analog televisions from its stores, was a tad befuddled by the fine since it does not even sell analog television sets.

Nevertheless, the FCC says that many retailers "willfully and repeatedly" violated the rule governing the specific labeling of analog television sets. Just in case that hermit living on a mountaintop is confused about analog television signals going away, that label on the side of a TV box will save the day. Not. It's not the small amount of the fine that an issue here -- it's how incredibly short-sighted and goofy a federal agency can be about something so minor.

Although I'll get arguments that analog TV being shut off isn't a minor issue, it is. Best buy indicated this to the FCC: "Best Buy has been a leader in helping educate consumers about the analog to digital transition," the company said. "We were among the first retailers to put signage and brochures in our stores, including Spanish language versions of this material. We have had extensive DTV information available on BestBuy.com as well as our Spanish language website."

But whoa -- watch out: those TV box labels might save the day in 10 months for someone. Sheesh.