Herb Greenberg leaving MarketWatch


On May 1st, financial journalism will be losing one of its best voices.

In a post on his blog this morning, Herb Greenberg wrote that "I'm leaving MarketWatch, Dow Jones and traditional journalism to start an independent research firm with my friend, Debbie Meritz, an analyst/accountant who has been a very good source of ideas in the past."

In addition to being an all-around great guy, Herb is one of the best scambusters in the business, calling shenanigans at companies like Krispy Kreme (NYSE: KKD) and Novastar Financial long before analysts or the SEC had caught a whiff of anything.

He's also demonstrated tremendous bravery, continuing to write about Overstock.com (NASDAQ: OSTK), even after libelous comments by its CEO/village idiot Patrick Byrne referring to him as a "crooked reporter."

Herb will be leaving MarketWatch May 1st, and there may be some downtime before his research firm begins alerting investors to hype and exaggeration. So if you're a crooked CEO looking to dupe investors, you might have a narrow window of opportunity before Greenberg is back on the case.

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