Remember Motley Crue? They were a popular hair band in the 1980s, and they're still around today. In fact, in an effort to remain cool, the Crue will be releasing its new single on the Rock Band video game platform. Rock Band comes courtesy of Electronic Arts Inc. (NASDAQ: ERTS) and Viacom, Inc. (NYSE: VIA), the latter being the owner of developer Harmonix. It is also the competing music game to Activision, Inc. (NASDAQ: ATVI)'s Guitar Hero franchise.
I'm an Activision shareholder, and I'm always watching for signs that the Guitar Hero phenomenon might be on its way out. No, I haven't seen any convincing ones yet, but since Reuters made a mention of this Crue deal, it caught my attention. As one might imagine, I would have preferred to have seen Crue release the song through Guitar Hero, but whatever, guys, have a blast with the competition! (Yeah, I'm not bitter or anything). The Crue will also be promoting Rock Band while it's on tour, according to this press release.
So, users will be able to download the song, called Saints of Los Angeles, via the online stores of Sony Corporation (NYSE: SNE) and Microsoft Corporation (NASDAQ: MSFT). I wish Motley Crue luck with its EA-Viacom hookup, but I prefer playing the current music-video-game trends via Guitar Hero through my Activision shares, which are currently trading well above my cost basis. The shares haven't done much lately, but I'm not ready to sell just yet... rock on, Activision!
Disclosure: I own shares in Activision; positions can change at any time.











Reader Comments (Page 1 of 1)
4-16-2008 @ 11:48PM
Michael said...
Turns out that Guitar Hero already got a "metal" endorsement: Def Leppard have announced a similar deal with Activision.