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GM to push for more China sales

General Motors (NYSE: GM) will try to increase its market share in China during the second half of the year. The overall market there is growing at a 21% rate in 2008. According to Bloomberg, "The Detroit-based automaker plans to invest $1 billion annually in China over the next three to five years."

GM will introduce a number of new models in the big Asian country, one of which will be a hybrid.

But, sales in China may not be enough to help to GM. Its market share is still dropping in a weak U.S. market. While China may not have been a competitive market a decade ago, every major auto company in the world wants a piece of the action now.

GM is up against Toyota (NYSE: TM), Volkswagen, and several other companies that already have large factories and joint-ventures with local operators. The home-grown Chinese companies do not want to be bested by their foreign rivals. In other words, GM is hoping to get much of its international growth out of the most sought-after market in the world.

Without a big win in China, GM's global problems could deepen.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: July 24, 2008: 08:57 AM

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