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GE's Immelt reduced to whining after homicidal rant from Jack Welch

AP reports that General Electric Company (NYSE: GE) CEO Jeff Immelt did quite a bit of whining at today's shareholder meeting in Erie, PA. But he did announce one piece of news that might help GE's stock: GE will increase its planned cost cutting from $2 billion to $3 billion. Yet I think he's still smarting from Jack Welch's threat to shoot Immelt on GE's CNBC last week.

Immelt whined on two fronts: the tough economy and how his buying and selling of GE business units is not appreciated. Here's what he said about the economy: "We are in the toughest economy since 2001 and the worst housing crisis since the Depression. Banks have written off more than $250 billion. . . . Days of easy credit have turned into months of no credit at all. While I am confident about the economy long term, we could see even more difficult times ahead."

And on the matter of GE's portfolio, Immelt exuded self-pity as he assailed his audience: "I would ask people to keep something in mind. In the last five or six years I've sold 50 or $60 billion of business. I've acquired 70 or $80 billion of business. This has probably been the most active portfolio change in the history of the company and it would be hard to find another industrial company that's done anything close to what we've done."

Last June, I met with GE's CFO and at the end of the meeting, GE's head of financial communications asked me how I thought GE should communicate its story to investors. I told him that I thought its Infrastructure business -- which sells jet engines, oil equipment, and power plants to developing countries in the Middle East, China and India -- appeared to me to be a leader in the most attractive global markets.

For all of Immelt's portfolio restructuring, GE's other businesses still mask the simple fact that its core strength in Infrastructure is being smothered by all the other business which are exposed to the slowing U.S. housing and financial services markets. For Immelt to boost GE stock, which has lost 20% of its value since he took over, I think he'll need to eliminate the smothering effects of these capital sucking businesses.

Until then he can whine all he wants but investors will not buy GE stock.

Update: GE's head of financial communications e-mailed me about this post finding it "way off the mark." He disagreed with my characterization of Immelt's comments as whining. He noted that Immelt's remarks about the GE portfolio were not made to shareholders but to reporters before the meeting. He also pointed out that despite its problems, GE still made over $2B in its financial services unit.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He owns GE shares.

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Last updated: September 06, 2008: 08:14 PM

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