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Is the Ford turnaround for real?

Shares of Ford Motor Co. (NYSE: F) are soaring today after the automaker reported the best kind of earnings -- an unexpected profit.

The automaker earned $100 million, or 5 cents a share, compared with a loss of $282 million, or 15 cents, a year earlier. Wall Street had expected the company to lose money. Revenue was $43.5 billion, up slightly from a year earlier. Excluding discontinued operations and one-time items, profit was $525 million, or 20 cents.

"The results of this quarter are encouraging, particularly our outstanding performance in Europe and South America," said CEO Alan Mulally in the earnings release. "We believe this is an indication that our
efforts to leverage Ford's global assets across the world will bear fruit."

Cost cutting certainly helped. The company's North American Automotive business had a pre-tax loss of $45 million, down from $613 million a year earlier, as it slashed $1.2 billion in costs. But that's still not enough, and the company knows it. More layoffs are looming, according to the Detroit Free Press.


"The Dearborn-based automaker had targeted 8,000 hourly workers for its recent early-retirement and buyout offers," the newspaper says. "However, the automaker achieved only about half of that. That's because many workers willing to leave the company voluntarily have already done so. In all, Ford has shed 46,300 workers, or 35% of its salaried and hourly North American workforce, since 2005."

To be sure, Ford still has plenty of problems including declining market share and fierce competition from both U.S. and foreign rivals. But Mullaly is a savvy executive. He won kudos from Wall Street during his time at Boeing Co. (NYSE: BA) and I have argued that Ford's stock may be of interest looking for a contrarian play.

At least some on Wall Street are starting to believe he is for real.

Fifth Third Asset Management portfolio manager Mirko MIkelic told Bloomberg News, "In the face of strong headwinds, it looks like the turnaround is taking hold."
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Last updated: November 24, 2009: 08:28 PM

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