It was a thrilling -- and badly needed -- reminder that it's possible to be unsuccessful in business by underestimating the intelligence of the American people.
While wandering through the clearance section at Barnes & Noble (NYSE: BKS), I stumbled on a stack of copies of Think Big and Kick Ass in Business and Life, Donald Trump's newest book published in October of last year. The price? $4.99, a steep discount from the $26.95 listed on the jacket. A look inside shows that this book is a first edition, first printing -- meaning that the publisher -- Collins -- badly overestimated demand.
I opened to a random page and -- no joke -- this is the first line I read: "With Rosie O'Donnell it got a lot worse. Rosie O'Donnell is a total degenerate." We then get to read five pages about how horrible Rosie is and also, of course, how great Donald Trump is.
Confession: I bought the book. It was only five bucks and I just couldn't help myself. I am thrilled that the Donald seems to be on a heck of a losing streak. Celebrity Apprentice was a flop and his cologne has sold poorly, and yet he's continued to receive big pay for his failing casino company.
But wait! In a sign that Trump may actually have some sense of taste, Celebrity Apprentice has turned down O.J. Simpson's request to appear on the next season.
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Reader Comments (Page 1 of 1)
4-28-2008 @ 9:08AM
B. Harrison said...
I recall Trump's book "The Art of the Deal" from many years ago (15 years ago?).
Trump's specialty is using "OPM" - Other people's Money, a lot of showmanship, and reliance on there being "a new sucker" around every corner. It will be interesting to see how Trump makes it through the reality of the economic readjustment that our nation is going through.
How amany of these over priced high-rise projects have Trumps name associated with them (for nothing other than a fee for the use of his name). Will the Donal's name become as depreciated as the properties that he lent (sold) his name to?
With his TV shows being flops, his cologne a bust, his book a virtual non-seller, and his casinos tittering on the verge of bankruptcy, the Donald may need to find a new act for vaudville. We've had enough "smoke and mirrors" for a while.
4-28-2008 @ 9:09AM
Jackson said...
But now Donald's book in Amazon is $18, and a deal I found is $16.90: http://dealstudio.com/searchdeals.php?deal_id=99875&ru=279 , I think that is good enough. When is the price $4.99? Surprised!
4-28-2008 @ 11:14AM
Robert Martino, Jr. said...
Must be nice to have an extra 40 or so billion dollars to play with.
My favorite auction site is
http://www.coinday.com.
No fees! Plus you don't even need a credit card to register! Buying or selling coins? Check them out!
4-28-2008 @ 10:08PM
DICK FROM NJ said...
HOW CAN ANYONE (TRUMP) FEEL GOOD/GREAT ABOUT THEMSELF WHEN THEIR STOCK GOES FROM: $19. TO UNDER $3.00? I'M STILL ASKING THE QUESTION-DID HE EVER PAY OFF THE CONTRACTORS THAT FINISHED THE 'TAJ MAHAL'????? dick