This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.
When it comes to this staple of kitchens and diners worldwide, the most common question after "Is it ketchup or catsup?" has got to be "Heinz or Hunt's?"
The Hunt Brothers Fruit Packing Company was founded in 1890 by Joseph and William Hunt in Santa Clara, California. It was a small canning business on the ground of a ranch, delivered locally by horse-drawn carriage. In 1946, tomato sauce became the flagship product, and a marketing push made the little red cans familiar across the U.S., and lead to plethora of other tomato-based products, including spaghetti sauce, barbecue sauce, and, of course, ketchup.
Today Hunt's is one brand of many belonging to packaged and frozen foods giant ConAgra Foods Inc. (NYSE: CAG) ranging from Healthy Choice to Slim Jims, from Orville Redenbacher to Egg Beaters. ConAgra reported $12 billion in sales last year.
Heinz was founded in 1869 by Henry John Heinz, at time when canned foods industry was still in its infancy. The company's first product was horseradish, sold in clear glass bottles to show that the product contained no fillers. From there the company branched out to pickles, sauerkraut, vinegar, and, yes, ketchup, to the "57 varieties" made famous in its marketing tag line, and many others.
Today the H.J. Heinz Co. (NYSE: HNZ) is the most global U.S.-based food company. The company dominates the U.S. ketchup market, selling 650 million bottles of ketchup each year. Heinz condiments and sauces can be found in 140 countries. Heinz reported revenue of $9 billion last year.
But this match-up of Heinz and Hunt's isn't really about the companies or their histories. When it comes to ketchup, it's the taste that matters. Cook's Illustrated, the Consumer Reports of food magazines, published the results of their ketchup tasting in the summer of 2006. In blind tastings, Heinz didn't fare so well when compared to Hunt's. Participants found Heinz regular ketchup "too sweet" or "bland," while the Hunt's was described as "tangy" and "fresh." There is a bit of good news for Heinz, though. Tasters seem to like Heinz's organic ketchup better than the regular.
But this certainly wasn't the first taste test, and it won't be the last. Results vary from test to test. What do you think? Do you like one better ketchup than the other?
Vote in our poll for Heinz or Hunt's as your preferred brand, and let us know in the comments why you love it.











Reader Comments (Page 1 of 1)
5-02-2008 @ 9:23PM
cysko said...
heinz!!
5-13-2008 @ 2:25PM
Marilyn Borntrager said...
I prefer Hunt's because it is a wonderful fresh tomato taste. I know that this catsup was made with our local New Jersey tomatoes fresh from the fields - trucks laden down with baskets of tomatoes lined up to the cannery - I can remember the smell of the cooking catsup throughout the town...PLUS, I would not purchase Heinz products due to their family's political leanings and his (kerry;s) verbal lies about our veterans...Wife of VN veteran,.
7-03-2008 @ 9:21PM
chermander said...
How do I get started in investing in hunts?