This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.
In this corner, the clown. After years of taking shots to the stomach, McDonald's (NYSE: MCD) was thought to be on the ropes, but has found new life in tightened operations, successful product launches, and a new aggressiveness. It's currently in training to take on the coffee-weight champ, Starbucks (NASDAQ: SBUX), in a no-holds-barred battle of the baristas.
In the other corner, the King. Burger King (NYSE: BKC), the burger chain with the creepiest ad campaign on television (what's with the young dude waking up to find the King in bed with him?) has thrived on a two-pronged approach; over-the-top menu items and movie/game tie-ins. BK hit the breakfast market hard with its enormous omelet sandwich, packing a wallop of 730 calories. Its Xbox game tie-in, a cheap game featuring the King was an enormous success, setting a trend that has been widely adopted.
Both chains are thriving as the third of the troika, Wendy's, continues to punch beneath its weight. With a three-year growth of almost 100% in its stock price, though, this bout clearing goes to the clown, on points.
Vote in our poll for McDonald's or Burger King as your preferred brand, and let us know in the comments why you love it.
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Reader Comments (Page 1 of 1)
4-30-2008 @ 3:31PM
brian said...
My son got e coli 0157 H:7 from eating a Mcd's meal in Orange Ct. Both Mcd's and Zurich insurance denied liability yet the CDC National Pulse Net database found isolated and random PFGE matches. Since the PFGE matches did not occur within the same geographical area, the CDC did not sound an alarm....yet again there were documented PFGE matches.
5-01-2008 @ 12:51PM
vectange88 said...
i love bk but compare the big mac to the whopper and you'd be shocked at the calorie difference, i like bk alot more but if im on the run and i have no choice but fast food mcdonalds calories are lower than bks
5-02-2008 @ 12:43PM
Kent said...
Interesting trivia : visiting Australia, Burger King's trade name there is, "Hungry Jack's" in deference to the Royal family.
5-21-2008 @ 10:58PM
harold allison said...
i always love burger king, it is more uniform in eating and just makes go into a deep trance with the taste-i use to work burger king so i know they are very sanitary..