Battle of the Brands: Chevy vs. Ford pick-up trucks

Posted May 4th 2008 5:10PM by Gary Sattler
Filed under: Industry, Consumer Experience, Competitive Strategy, Ford Motor (F), General Motors (GM), Battle of the Brands

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

When it comes to comparing the pick-up trucks of Ford Motor Co. (NYSE: F) and Chevrolet by General Motors Corp. (NYSE: GM), I can honestly say that I've owned both brands. I bought one F-150 off the showroom floor. I also bought one that was very well used. Both my Chevy Silverados were low-mileage, used models. I leased one of them from my dad and the other one I bought from my brother. I have also had opportunities to drive multiple specimens of each brand that were owned by friends or associates. I like both brands as far as their trucks go. Their cars are a story for another day.

To me, Chevy trucks always seem a bit more solid, with interior appointments a little more lush and inviting. Ford trucks seem to focus more on utility and usability within a bit roomier interior. The Chevy trucks always exhibit deep power, easily delivered upon demand. Fords trucks always seem a bit more spunky with their aggressiveness always close under foot. Chevy trucks appeal to the gentleman in me but they've always done any job I asked of them. Ford trucks appeal to the workman in me and they sometimes seem immortal.

Chevy pick-up trucks are always quieter than the Fords. Ford pick-up trucks always seem a bit more nimble than the Chevys. I expect both brands to work hard, and work hard they do. I'd take either brand any day for any job I need done. There are other brands which I've owned or would like to get my hands on, but today's battle is between these two mighty classics. I dearly hope that I can afford to keep buying gas for the one that's sitting on my driveway!

Vote in our poll for Chevy or Ford as your preferred brand, and let us know in the comments why you love it.

Tags: Battle of the Brands, brand comparison, Chevrolet, Chevy, F, F-150, Ford, General Motors, GM, pick-ups, Silverado, trucks

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Reader Comments (Page 5 of 5)

5-21-2008 @ 1:38AM

J said...

I currently own a '94 F-150 4x4 (351 V8) and an '82 C10 (250 I6). Obviously, there can be no comparison between the two powerplants - if I'm towing something, the Ford wins hands down. That said, I'd rather drive the old Chevy ANY DAY. I don't know anything about their new trucks, but an old Chevy C/K truck is one of the toughest workhorses you'll ever find...evidenced by the fact that you still see tons of them on the road. Ever looked for a 25 year old F100 on the highway? Not likely...

I'm really not the kind to drive some pretty little new pickup that costs $30K...but if I did buy a new one, it would definitely be the Chevy. Ford's styling sucks now...too rounded. Actually, I'd likely just buy a Tacoma ;)