This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.
As far as toothpaste goes, I was raised on Crest. My entire childhood, it was always Crest. Except when I spent the night at Grandma's and Grandpa's. They had Colgate. What a treat! Here are some facts about both...
Colgate toothpaste is the flagship product of Colgate-Palmolive Co. (NYSE: CL), an international operation in more than 200 countries. Total sales were almost $13.8 billion in 2007, the highest ever for the company, and it's notable that 75% of the sales were made outside the United States. Net income was up 28% to $1.7 billion for the year. Toothpaste is one of many personal care products that the company makes, including toothbrushes, soaps, and deodorants. The oral care products accounted for 40% of Colgate's sales in 2007.
Crest is a product of Procter & Gamble Co. (NYSE: PG), a far bigger company than Colgate, with annual sales of $76 billion. Net earnings were up 19% to $10.3 billion. Health care sales, which include oral products, account for 12% of the company's revenue. P&G boasts that 23 of their brands have revenues in excess of $1 billion per year. Crest is touted as the number one brand of toothpaste in the United States, with an estimated 37% of market share.
In my adult life I use neither Crest nor Colgate. But if I had to choose between the two, I'd become a Crest girl all over again. Which toothpaste do you prefer?
Vote in our poll for Crest or Colgate as your preferred brand, and let us know in the comments why you love it.
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Reader Comments (Page 1 of 1)
5-05-2008 @ 12:52AM
sitruc said...
"In my adult life I use neither Crest nor Colgate."
So what do you use and what is the point of this?