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Battle of the Brands: Folgers vs. Maxwell House

Posted May 4th 2008 11:10AM by Tracy Coenen
Filed under: Products and services, Procter and Gamble (PG), Kraft Foods'A' (KFT), Battle of the Brands

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Drinkers of fine coffee may turn their noses up at Folgers or Maxwell House, but these two brands have been household names for decades. And they're not the just offering plain, old coffee for the commoners anymore. They've both added a variety of coffees to their product mixes in an effort to lure more upscale (picky? elitist?) coffee drinkers to their brands.

Folgers, one of the Procter & Gamble (NYSE: PG) family of products, has added roasts such as Black Silk, French Roast, Gourmet Supreme, and House Blend. They've also got a line of flavored coffees that include Crème Brulee, Vanilla Biscotti, and Caramel Drizzle. You will also find instant cappuccino in French Vanilla and Mocha Chocolate flavors, and the trusty old plain instant coffee is still available. I've had it, and it's not all that bad when you're in a pinch!

Maxwell House, a part of Kraft Foods Inc. (NYSE: KFT), has also added a variety of roasts and flavors to its lineup of coffees. The roasts include Master Blend, Columbian Supreme, Breakfast Blend, and House Lite. The flavors are limited to Vanilla or Hazelnut. Just like Folgers, Maxwell House still offers its old-fashioned instant coffee.

Vote in our poll for Folgers or Maxwell House as your preferred brand, and let us know in the comments why you love it.

Tags: Battle of the Brands, coffee, folgers, instant coffee, KFT, Kraft Foods, Maxwell House, PG, Procter and Gamble

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