Is CBS just an income play?

Recently, Jonathan Berr took a look at CBS (NYSE: CBS) and its latest quarterly results. One of the things I found most interesting about the earnings release was the fact that CBS's dividend reputation is very much intact -- management raised the quarterly payout by 8% to $0.27 per share. It can certainly afford to do this as free cash flow was up 25% in the last quarter, and the amount was more than adequate for the dividend. CBS has been pretty good about increasing the payments, but I happened to come across a headline at CNBC that talked about Jim Cramer's concerns about CBS -- he basically would rather the media company focus on growth instead of income.

His point is a good one, and well-taken -- after all, growth is pretty darn exciting. But I think CBS management has been great at sharing the spoils with its stockholders, and I always think it's a neat thing when a media stock yields a decent amount. CBS currently yields 4.5% based on Monday's closing price -- that's a lot bigger than the yields offered by Time Warner (NYSE: TWX) and Disney (NYSE: DIS). Yes, it's a cliché, but shareholders are getting paid to wait, and that's awesome if you intend to hold the stock for a long time. As a Disney shareholder, I can tell you that CBS's yield makes me envious!

I think CBS will turn out to be more than just an income play though. I'm confident the company will grow the price of its stock over time. Granted, major networks aren't what they used to be in this world of cable television, but the landscape continues to change with new digital distribution models popping up all the time, and networks like CBS are looking to participate wherever it makes sense to do so. Considering CBS's ability to generate cash and its willingness to share, I have a feeling capital appreciation will eventually follow the dividend boosts.

Disclosure: I own shares in Disney; positions can change at any time.