This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.
Going by ad campaigns alone, you would think that every person -- or, at least every cool person -- had abandoned their Windows PCs and hoisted themselves onto the Macintosh bandwagon. Not so. The truth is that PCs far outnumber Macs in the market. The big-business worlds of finance, law, medicine use predominantly PC, while the areas of video production, web design and art use Mac. These computers do most of the same things (play games and DVDs, word-process, create web pages, store and play music) but they are completely different operating systems. Even though Apple computers now include the Intel processor that makes it possible to use Windows-only applications, it can still be hard to compare products.
But what about the companies themselves? What does the Apple brand signify that the Dell brand does not? And vice versa.
Apple (NASDAQ: AAPL): Providing innovative products and a user-friendly interface, Apple has turned the whole computer thing into a fashion accessory. For someone who used Dell products for years and then switched to Mac, the difference is like night and day. A Mac is so easy to use. With a clean interface, a near-universal compatibility with external products and tools, these computers are a beautiful breeze. And now that Macs include Intel processors, one can switch back and forth between a Windows interface and a Mac interface, making previous incompatibilities (software, games, etc.) now perfectly compatible. And when it comes to customer service (see below) Apple really socks the house.
Dell (NASDAQ: DELL): The Apple brand may have a glossy sheen, but when it comes down to it, Dell's products can run circles around your typical Mac. Offering more memory, speed and features, a Dell laptop -- when set against a comparable Mac -- also comes through the finish line with a slightly lower price tag. Also, Dell systems are compatible with Apple's innovative (and ubiquitous) iPod products. But no matter how you slice it, Dell falls short in the customer service arena. Not only does Dell grade low among consumers, it also lacks Apple's neighborhood appeal: Dell -- long a catalog-oriented business -- has suffered in trying to imitate the Apple Store success, which allows customers to see actual products and talk to actual Mac "gurus." Dell has attempted the retail thing with Dell Direct stores, and it's also in talks with Radio Shack to expand its sidewalk visibility.
Therefore, this battle is still somewhat up in the air. Dell won the war (long ago) by providing big businesses and corporations with truckfulls of laptops and desktops that are still being used, but Apple has won the peace by courting and satisfying today's key market: the consumer.
B. Brandon Barker also writes for Political Machine.
Vote in our poll for Apple or Dell as your preferred brand, and let us know in the comments why you love it.
Reader Comments (Page 1 of 1)
4-29-2008 @ 11:13AM
willywonka said...
You are using the word "cache", instead of the correct word "cachet".
cache. 1. A hiding place for supplies, as on a hiking trip, or any supplies so hidden. 2. Supplies suspended in the air to prevent animals from getting to them.
A cache (pronounced CASH) is a place to store something temporarily.
cachet. Fr. adj. Possessed of charm, allure, or attraction. Enjoying a good reputation.
See the difference?
4-29-2008 @ 1:38PM
ABCD said...
- "Dell's products can run circles around your typical Mac. Offering more memory, speed and features"
This statement is completely incorrect.
Also, you failed to mention quality.
I've owned 3 Dells. All 3 deteriorated and fell apart. Broken keys, ports, slots, etc. Not that Macs are flawless and indestructible. No computer is. But compared to Apple, Dells are loud, clunky, plastic-y pieces of garbage.
I've owned my MacBook Pro for 2.5 years now and it is way out of Dell's league.
4-29-2008 @ 9:50PM
jFilman7 said...
"The Apple brand may have a glossy sheen, but when it comes down to it, Dell's products can run circles around your typical Mac."
Time to get off the weed Brandon. As far as I know, Dell doesn't offer an eight-core system that can support 32GB of RAM, four PCI-E cards and is practically free from nearly all viruses. But maybe it's just my memory...
5-08-2008 @ 11:34AM
MacForever said...
Reliability, durability and ease of use are all big advantages of the Macintosh. Apple also has the edge in style and ease of do-it-yourself upgrading.
Price differences have shrunk or disappeared in recent years, leaving Dell in a difficult competitive position. Apple's superior operating system and lower susceptibility to hacking are well documented.
5-08-2008 @ 11:39AM
VERONICA said...
We used to be an "All Dell," office, but even before Macs became so viable and pc compatible for business, (smooth in just about every way), we had already abandoned Dell for virtually any other decent name brand PC.
The Dells were priced pretty right... not scary cheap, but not over the moon either. BUT if you had a problem, (which we had bigtime)... then what a nightmare! Dell's customer service was a total waste of our time and insulting to any normal person's intelligence.
SO, in my opinion, to compare Apple & Dell is basically sort of a clear-cut right vs. wrong decision and a real snooze of a no-brainer.
Veronica
5-08-2008 @ 12:16PM
george scandalis said...
Face it, Dell designs pedestrian products that are sold to corporations and low budget consumers interested in computing as a commodity product.
There is no cachet in any Dell product, they have engineered all of the cool right out and replaced it with a modicum of utilitarian functionality, kind of like a Soviet tractor.
There's a saying in IT, perhaps you've heard it...
If you want to find a 2 year old Dell computer, look in a flea market or garage sale or wait a year and you can look on the curb.
5-08-2008 @ 12:37PM
Kenneth Campbell said...
Not only does my company only use Apple machines, we have averaged almost ten years use out of each machine. Now, tell me again which machine is somewhat cheaper! Do you want a five year old Lexus or a five year old Taurus? Your choice.
Believing in Apple, I bought the stock quite awhile ago. Now, because of my faith, I have not really spent a penny on computers, software, etc. over the past twelve years. Apple paid me back - plus! Beat that Evil Empire!!!
5-08-2008 @ 1:24PM
Rattyuk said...
Hmmm,
Total Votes: 274,193 and yet only 7 comments?
Where are these votes coming from?
5-08-2008 @ 2:00PM
nonymous said...
I'd also like to see something to back up the weird assertion that Dell's are faster than comparable Macs. Huh?
Another way of comparing these two brands. The "tiny niche player" Apple has a market capitalization nearly four times that of Dell. That gives you some idea of how the market looks at the worth and earnings potential of each brand.
5-08-2008 @ 3:06PM
Jesse James said...
For all you fanboys...
Dell sells 50 million computers a year.
Dell sells 60 billion dollars in revenue a year.
Dell doesn't really consider Apple competition.
The #1 systems provider in the U.S. and #2 worldwide.
The preferred desktop and laptop of enterprises in the US and Europe.
The world’s leading provider of flat panel displays.
About 140,000* systems shipped per day worldwide – more than one every second.
2 billion conversations with customers every year.
More than 400 product awards in 2007. More than 247 editorial awards worldwide for our products in 2007, including 54 Editors’ Choice awards.
More than 28 awards for design in 2007.
More than 55,000 customer ratings and reviews on Dell.com.
Nearly 9,000 customer ideas on IdeaStorm that have been promoted more than 617,000 times.
More than 5,000 accepted solutions, generated and confirmed by our customers.
The #1 partner of EMC.
Blade servers that take 65 percent less time to set up and come in 97 percent fewer boxes than HP.
No. 34 ranking among the Fortune 500.
One of the world’s leading brands.
The greenest desktops and notebooks.
The first vendor to offer DisplayPort technology on a monitor, and a major driver in having it accepted as the industry standard.
The first major company to factory install Red Hat Linux on corporate systems.
24 of the world’s top supercomputers running on Dell.
The 10 largest U.S. companies running on Dell.
The top 6 Internet service companies running on Dell.
The top 5 U.S. commercial banks running on Dell.
The first EPEAT Gold standard notebook.
A global headquarters campus powered by 100 percent green energy
Desktop systems that have helped customers save more than $2.4 billion and avoid more than 23 million tons of CO2.
The first and only free recycling program offered by a computer company to consumers worldwide.
The only technology company committed to being carbon neutral by the end of 2008. We’re nearly there.
Plant a Tree for Me and Plant a Forest for Me, which has planted more than 100,000 trees that will sequester 250 million pounds of CO2 from the atmosphere.
5-08-2008 @ 3:45PM
vt1991 said...
I have had 3 Dells so far:
Desktop bought in 2000: Working just fine.
Laptop bought in 2003: Working just fine.
Laptop bought in 2008: Minor issues - Mainly with Vista.
"a Dell laptop -- when set against a comparable Mac -- also comes through the finish line with a slightly lower price tag."
This what I disagree most: I compared Dell XPS notebook with more RAM, HDD than the MacBook Pro and the Dell was about $1500 VS the Macbook Pro for about $2500.
I priced it for 3 years of support on both. The Dell had Adobe Photoshop Elements 6.0 and Premiere Elements 4 included, which should in some ways compensate for the iWhatevers in the Mac. Macs are very overpriced and that is why I went with the XPS 1530.
5-08-2008 @ 6:04PM
rattyuk said...
article went up at 11am 274,193 votes by 1.24.
it is now 6pm and the total has only gone up to 274,997.
So either fix your voting system or don't FIX your voting system so it has genuine results.
All in all a Dell W***fest here.
5-09-2008 @ 2:21PM
VERONICA said...
I'm very impressed that Dell can ship 140,000 systems per day!
Sadly, they can't repair one of them in a month.
Veronica
5-09-2008 @ 10:36PM
Zach Bass said...
It seems the voting system was skewed by a rogue Dell user, who wrote a VB script that infected bloggingstocks.com's polling system. Had they had a Mac running the poll...
-zach bass
http://www.zachbass.com
8-05-2008 @ 8:18PM
joebobfunguy said...
I was looking at AAPL and DELL income statements for a school project, and noticed the even though DELL had double the total revenue of AAPL, AAPL made more than twice as much income after taxes than DELL. Doesn't that mean something?