Who can forget the advertising campaign a number of years back that threw social watch dogs into fits over Abercrombie & Fitch (NYSE: ANF). That particular advertising foray employed the lithe bodies of teen and preteen boys and girls in a way which, while certainly drawing attention, underscored today's excessive use of underage sexuality in advertising. Parent groups and child protective agencies were enraged, as well they might be. However, a recent ad campaign launched by Beyonce and her House of Dereon, clothes for girls, makes Abercrombie's misadventures look about as harmless as a day at the zoo.
A blog post presented by our sister blog Styledash, reveals the shocking truth about the clothing ad campaign, which is the brainchild of Beyonce and her mother, Tina Knowles. Blogger Kristen Seymour espouses the danger in this type of advertising by describing the presentation in the terms of "Go on, baby, and earn your lunch money the old-fashioned way."
The gallery provided by Styledash is self-explanatory and might serve to turn the stomachs of little girl's parents everywhere. Certainly, Beyonce and her advertising agency have accomplished what they wanted to. We can also believe that Abercrombie & Fitch shall benefit slightly with a parallel focus to its own questionable advertising strategy. However, we need only to remember the enigmatic fate of JonBenet Ramsey to realize down which road this type of advertising strategy may lead.
(Thanks to Styledash for the tip, Additional thanks to Gawker)
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Reader Comments (Page 1 of 1)
5-10-2008 @ 4:50PM
Rob said...
Great article,
Rob
http://wallastoninvestments.com/
5-30-2008 @ 2:54AM
REAL LADY said...
I DON'T UNDERSTAND WHY YOU ARE INVOLVING THESE INNOCENT CHILDREN, THEY ARE NOT JUST A FIGURE ON AN ADVERTISEMENT, THEY ARE ACTUAL YOUNG HUMAN BEINGS WHO WILL BE NEGATIVELY AFFECTED BY ALL THESE NEGATIVE COMMENTS. WHAT IS WRONG WITH THESE POSES? YOU HAVE NEVER SEEN A LITTLE GIRL WITH HER HAND ON HER HIP? WHY CAN'T LITTLE GIRLS PLAY DRSS-UP IN LADIES HEELS,. I DON'T SEE THIS KIND OF OUTRAGE WHEN GROWN MEN DRESS UP IN LADIES HEELS, PANTIES, MAKEUP ECT... , SOCIETY HAS OFFICALLY TURNED AGAINST IT'S CHILDREN LIKE MILEY, BRITNEY,CHRISTINA,BEYONCE. WHEN THEY WERE YOUNG THE MEDIA SAID SO MANY AWFUL THINGS ABOUT THEM, WHICH IS UNCALLED FOR! ALL THESE YOUNG LADIES ARE TRING DO SOMETHING WITH THEIR LIVES, AND WERE HAPPY AND SUCCESSFUL UNTIL JELOUS BUTCH FEMALES AND PERVERTED MEN TRY TO DESTROY THEM IN THE MEDIA .THEY ARE NOT SITTING BACK BLOGGING AND PASSING JUDGEMENT ON OTHER'S LIVES. THEY ARE LIVING THEIRS. THIS IS THE REAL WORLD, SO STOP ATTACKING SOMEONE, WHO YOU WILL NEVER MEET, AND NO NOTHING OF THEIR PERSONAL LIVES. NEXT TIME INSTEAD OF STEALING A COPYRIGHTED PICTURES AND REPOSTING TO SPREAD NEGATIVE PROPAGANDA, USE ONE OF YOUR OWN, AND TALK ABOUT ALL THE PEOPLE WHO ACTUALLY HAVE SOMETHING TO DO WITH YOUR LIFE!
STOP USING INNOCENT CHILDREN FOR YOUR FIVE MINUTES OF FAME!
WE ARE AT WAR YET YOU HAVE TIME TO ATTACK A CHILD, SHAME ON YOU!
FIND A SOLUTION FOR GLOBAL WARMING, FUEL SHORTAGES, THE CORRUPT VOTING POLICIES, POVERTY, BUT PLEASE LEAVE THESE CHILDREN ALONE!