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In a sign that the newspaper industry's problems are accelerating, Gannett Co., Inc. (NYSE: GCI), the largest newspaper chain in the U.S., posted awful numbers for April. The information makes it more likely that the stocks of smaller paper companies like The McClatchy Company (NYSE: MNI) will take a dive over the next several weeks.

GCI revenues for the period ended May 4, 2008 declined 7.7 % compared with the same period in 2007. Revenue in the big publishing division fell almost 11%. Real estate classifieds fell almost 24% as home sales in most regions fell apart.

According to Gannett "At USA TODAY, advertising revenues were down 6.4%." As odd as it may seem, falling revenue is not the industry's single biggest problem because most companies like Gannett still have good profits. However, falling operating cash flow is killing companies that took on debt over the last decade to buy other newspapers in the hope of building scale and cutting costs. McClatchy has over $2.4 billion in debt after buying rival Knight-Ridder.

Banks may end up owning some of the newspaper chains.

Douglas A. McIntyre is an editor at 247wallst.com.

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Last updated: July 06, 2009: 05:29 PM

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