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McDonald's CEO whines about menu disclosure laws

McDonald's (NYSE: MCD) chief executive cry baby Jim Skinner told attendees at the National Restaurant Association's annual convention that the increasing popularity of state regulations requiring fast food chains to disclose calories counts are "redundant and flawed" and referred to the activists pushing for these measures as "CAVE people - Citizens Against Virtually Everything."

With all due respect to Mr. Skinner, he couldn't be more wrong or disingenuous.

Posting calorie counts on menus will give consumers greater and more convenient to nutritional information than they've ever had before. The reason McDonald's opposes these laws is that they know that if people knew what they were eating, many would eat less and save some of the money for the respirator.

The fact that Mr. Skinner is so worried about these laws that cities including New York have adopted demonstrates that they aren't redundant. If they were, there would be nothing to worry about!

It's a shame when the CEO of one of America's largest companies takes a stand against providing consumers with more information in a more convenient format.

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Last updated: August 20, 2008: 09:25 AM

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