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Media World: Bill O'Reilly's nasty war against General Electric

The feud between Fox News' Bill O'Reilly and MSNBC's Keith Olbermann has morphed from a sometimes amusing spat between cable news hosts to a clash of corporate titans.

As Howard Kurtz of the Washington Post notes, O'Reilly has attacked General Electric Co. (NWS: GE) Chief Executive Jeffrey Immelt for being "responsible" for the deaths of soldiers in Iraq because the MSNBC parent does a tiny amount of business with Iran which, apparently, is coming to an end. O'Reilly even sent a crew from "The O'Reilly Factor" to GE's annual meeting in Erie, Penn., to buttonhole Immelt and GE shareholders about the issue. One fund manager even called Immelt a "Benedict Arnold CEO" on the Fox program.

On his show, Olbermann often awards O'Reilly the title of "Worst Person in the World," a bit of shtick that's getting tiresome. Everything that O'Reilly says and does irritates Olbermann. Then again, so does Britney Spears.

But that's not the whole story. Fox News chief Roger Ailes warned NBC Universal head Jeff Zucker that "if Olbermann didn't stop such attacks against Fox, he would unleash O'Reilly against NBC and would use the New York Post as well," according to the Washington Post. This underscores the arguments of liberals and progressives that Fox and The Post are the winged monkeys of their corporate masters at News Corp. (NYSE: NWS). Fox, of course, denies Ailes threatened NBC.

The back and forth between the two media conglomerates shows that nerves are starting to get frayed and that life -- sigh -- is a lot like high school.


NBC argues that O'Reilly stepped over the line when he began attacking NBC correspondent Richard Engle for taking "an anti-war" position in his reporting from Baghdad and for not giving the military credit for the "success" of the surge. Fox is furious that Olbermann claimed that Fox News chief Roger Ailes was advising the presidential campaign of his former clients ex-New York City Mayor Rudy Giuliani. Fox denies the charge, which would be a major breach of journalistic ethics. A Fox spokesman put it this way: "If he was offering Rudy advice, you think Rudy would have done as badly as he did? No way Roger was giving him advice."

Of course, the real reason why O'Reilly has taken an interest in GE's Iran dealings is Olbermann. O'Reilly had a petition drive to get Olbermann fired, which only emboldened his more liberal rival. O'Reilly considers Olbermann and his other main liberal nemesis comedian turned wannabe politician Al Franken to be a cross between Satan and Superman super villain Lex Luther. Such evil must be destroyed even if you continually beat them in the TV ratings.

One more thing: If you read the Post story, expect to do a lot of clicking. It seems that the paper needs the page views.

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Last updated: November 22, 2008: 07:50 PM

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