The clown prince of real estate -- Donald Trump, or The Donald, or Donald J. Trump when he wants to be extra pretentious -- is suing Crescent Heights Diamond (is it too early to nominate companies for worst name of the year?) for using his good name to promote a 70-story tower in Tel Aviv and then stiffing him on the royalties.

According to the New York Post, "Trump charges that after he tirelessly promoted the project, Crescent Heights stiffed him by selling the land for which it paid $44 million in April 2007 to another development company for $80 million -- a profit of $36 million."

Trump told "Page Six" that, "They announce with tremendous fanfare that Trump is their partner. Then, instead of building, they flip the site. They used my name to pump up the value, then made a big profit. We put this site on the map, and under the contract they are obligated to complete the project. They are not good representatives for the great state of Israel and they should be ashamed of themselves." Crescent said the lawsuit is without merit.

Legalities aside, this suit shows exactly what kind of real estate mogul Trump really is. His shameless self-promotion and the luxurious but often money-losing projects that bear his name established him as a recognizable brand. Now, rather than actually being a real estate mogul, he just makes money licensing his name because people think he's a real estate mogul. It's one of the great intellectual frauds of our time. Rather than rant more about how much I dislike him, I'll let the great Rosie O'Donnell explain in the video below.