Crocs tries to recapture the magic - with press releases


With its stock in the toilet as the hype surrounding its ugly, clog-like, sandal shoes subsides, Crocs Inc. (NASDAQ: CROX) has taken to putting out daily press releases announcing pretty much anything. From May 13th through the 16th, the company actually managed to announce something every single day.

First the company announced that it had won a $56 million judgment against a company that had the audacity to produce charms for its footwear, violating the intellectual property of its Jibbitz company. But the stock failed to budge and the company didn't comment on the collectability of that judgment.

Then on the 14th, the company announced that it had launched "www.CitiesByFoot.com, a comprehensive website with guides to more than 70 shops, restaurants, boutiques and historic destinations in six U.S. cities." Just what we need: another travel site.

On the 15th, Crocs hired a new vice president of merchandising and, on the 16th, Crocs announced its new website again, just for fun. That same day Crocs also announced that it had debuted "Two New Women's Footwear Styles at the National Restaurant Association Show."

Five press releases in four days including one duplicate: the shamelessly-promotional hat trick was complete.

I've been critical of Crocs for a long time. Last year, the company's executives sold an enormous amount of stock as the share price soared. But the hype is gone now, and even 10 press releases a day won't make this one into a hot momentum stock again.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-89.2312,801.23
NASDAQ-23.352,903.88
S&P 500-9.311,342.64

Last updated: February 13, 2012: 02:58 AM

Hot Stocks

General Electric

18.875-0.255(-1.33)

Alcoa

10.29-0.35(-3.29)

Apple Inc

493.42+0.25(+0.05)

Google Inc 'A'

605.91-5.55(-0.91)

Bank of America

8.07-0.11(-1.34)

Wal-Mart Stores

61.90-0.06(-0.10)

Exxon Mobil Corp

83.80-1.08(-1.27)

Ford

12.44-0.25(-1.97)

Citigroup

32.925-0.735(-2.18)

IBM

192.42-0.71(-0.37)

Yahoo

16.14+0.14(+0.88)

Starbucks

48.82-0.38(-0.77)

Microsoft

30.495-0.275(-0.89)

Home Depot

45.33+0.06(+0.13)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

    BioHealth Investor Headlines

    WalletPop Headlines

    DailyFinance BlackBerry App

    My Portfolios

    Track your stocks here!

    Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

    BloggingStocks Partners

    More from AOL Money & Finance

    BioHealth Investor Headlines

    Page Loaded in 1329119916536 ms.