Wendy's (NYSE: WEN) recently agreed to be acquired by Triarc (NYSE: TRY), parent of Arby's, but that won't stop the company from efforts at innovation before the deal closes.In a statement, the number three fast food chain announced that it's "introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry -- a company first."
The company will launch a national ad campaign in June. The Frosty was one of the original Wendy's menu items when Dave Thomas opened the first location in 1969. Since then, the Frosty has become Wendy's best-known item, with annual sales exceeding 350 million.
What can Wendy's do to keep up with the more innovative McDonald's (NYSE: MCD)? Here's an idea: an all-natural Frosty made with real milk.
As Sarah Gilbert recently wrote on WalletPop, our sister site, "Unfortunately, today's milkshake is barely recognizable compared to those of the middle of the century. Most milkshakes consumed by Americans today come from McDonald's, Wendy's or Starbucks; where they are all individually "branded", Shamrock Shake, Frosty, Frappuccino, so that it's clear the milk is but a minor player. Nonfat milk solids, corn syrup solids, guar gum, dextrose, cellulose gum, vanilla. Is this progress?"
An all-natural Frosty could really move Wendy's into the 21st century. They've demonstrated a willingness to introduce new Frosty products, so why not give it a try?
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Reader Comments (Page 1 of 1)
5-22-2008 @ 1:45AM
Kurt said...
Well, actually, the base for Starbucks Creme Frappacinos is made with non-fat milk, straight out of the milk jug. It's combined with some powder for flavor, thus creating the base. The base is combined with whatever ingredients the beverage calls for (be it mocha sauce, chocolate chips, vanilla bean powder) and blended with ice. Nice try on the Starbucks knock though.
5-22-2008 @ 6:38AM
Jack E. Moore III said...
Possibly because this all natural attitude is a joke that hippy wannabe liberals just don't get. The pseudo health science of today is primarily doled out by uninformed sources who say what people want to hear and then someone slaps the story up on a search engine news site and it turns into fact as far as the agreeables are concerned. The Frosty is a snack food, get it through your damned head. If you want a healthy snack, you're already in contradiction...
6-03-2008 @ 11:09AM
Trapp213 said...
Lets all be a little real.. you dont need to know that most people at wendys usually do not wash their hands, to let alone eat a raw hamburger or anything hand stirred from them.
6-08-2008 @ 10:23PM
Fleego said...
Just wanted to say that I've been partaking in experiments that use feline embryonic fluid, implanted into sugar addicts brains, to test weather or not cats really love human food or not.
It's a really hard test to complete, as most cats are total whores for kitty food. Please help me to help these slutty kitties.
If you don't help them, they may be forced into a life of crime, selling their body parts off to Chinese doctors............ Who eat their left overs with their communist families!